Skip to Content
For OrganizersInvitations & Outreach

Invitations & Outreach

Connecting with the right attendees can make or break your event. Sero gives you powerful tools to reach web3 professionals effectively, whether they’re already on the platform or not.

Understanding Invitation Types and Limits

Sero offers two ways to invite people, each with distinct advantages:

  • Platform Invitations: Connect directly with existing Sero members (50 per event)
  • Email Invitations: Reach contacts who aren’t yet on the platform (2,500 per event)

Email invitations sent to existing Sero members don’t count toward your invitation limit.

The Credit Refund System

Both invitation types use a refund system that rewards engagement:

  • For every person who responds (yes, no, or maybe), you receive one invitation credit back
  • Example: If you start with 50 invitations, send 10 invitations, and 5 people respond, you’ll have 45 credits remaining → (50 - 10 + 5 = 45)
  • This allows you to extend your reach when your invitations generate responses
  • Only pending invitations count against your limit; once someone responds, they move to the guests table
💡

Pro tip: Start by inviting people most likely to respond to maximize your effective invitation capacity.

Sending Platform Invitations

Sero’s platform connects you directly with thousands of active web3 professionals—from founders and executives to investors and builders. With platform invitations, you can reach this high-quality audience immediately, no prior relationship required.

Access the Invitation Interface

  1. Navigate to the “Invitations” tab on your event’s manage page
  2. Scroll down to the Community table, which shows available Sero members
  3. Use search and filters to find relevant potential attendees

Find the Right Attendees

Sero offers powerful filters to help you find the best potential attendees:

My Network

  • Shows Sero members connected to your social graph
  • Includes connections from platforms you’ve linked to your profile
  • To expand this network, add more social accounts in your profile settings
  • Each organizer sees their own unique network, increasing your collective reach

Attended My Events

  • Shows people who have attended your previous events on Sero
  • Helps you identify your most engaged community members
  • Particularly effective for recurring or themed events

Search Strategies

  • Search by company name to find multiple team members
  • Search by role (e.g., “investor” or “developer”) to find relevant professionals
  • Try variations of terms: “general partner” vs “GP,” “investor” vs “VC”
  • Be specific in your searches for better results

Send Invitations

For Individual Invitations:

  1. Hover over a member’s row in the Community table
  2. Click the invite button
  3. Optionally customize your message and sender name
  4. Adjust auto-approval settings if desired

For Bulk Invitations:

  1. Select multiple rows by checking the boxes next to member names
  2. Click the bulk invite button
  3. Add a general message appropriate for all selected recipients (avoid specific names)
  4. Adjust auto-approval settings if desired

For detailed strategies on finding and targeting the right attendees, see our best practices guide.

Sending Email Invitations

For contacts who aren’t on Sero yet, email invitations provide a direct path to your event.

Prepare Email Invitations

  1. From the “Invitations” tab, click “Invite” to open the invitation dialog
  2. Optionally customize the sender name (your name is used by default)
  3. Optionally add a custom note explaining the value of attending
  4. Set the auto-approval toggle:
    • On: Attendees are automatically approved when they RSVP
    • Off: Attendees go to “Pending” status and require manual approval

Send Individual or Bulk Invitations

For Individual Emails:

  • Enter email addresses directly in the text field
  • Separate multiple addresses with commas or line breaks

For Bulk Import via CSV:

  1. Prepare a CSV file with required fields:
    • Name
    • Email
    • Company
    • Role
  2. Download the template CSV from the invitation interface if needed
  3. Upload your file (either drag and drop or browse to select)
  4. Review and send the invitations

When non-members receive your invitation, they’ll complete a quick sign-up process (15-30 seconds) before they can RSVP.

Maximize Your Invitation Strategy

Multiply Your Reach with Multiple Organizers

Each organizer accesses their own unique social network, multiplying your effective reach:

  • Each organizer sees different potential attendees when filtering by “My Network”
  • This expands your collective reach across various communities
  • Assign each organizer to invite people from their own network

Learn how to add and coordinate with co-organizers in our team collaboration guide.

Optimize for Response Rates

The invitation system rewards engagement—focus on quality over quantity:

  • Start with your warmest leads: Invite people most likely to respond first to maximize credit refunds
  • Monitor response patterns: Track which groups respond best and adjust targeting
  • Preserve credits strategically: Use external channels (Telegram, email) for close contacts you’d reach anyway

Craft Compelling Invitations

Improve response rates with these tactics:

  • Time it right: Send invitations 2-3 weeks before your event
  • Highlight value: Mention notable speakers, exclusive content, or networking opportunities
  • Keep descriptions tight: Your event description appears in every invitation
  • Match the audience: Use general language for bulk sends; personalize for high-value attendees

For deeper strategies on targeting and messaging, see our best practices guide.

Last updated on
Event Planning & SetupRegistration Management